Why do companies have logos? Which logos capture our attention and draw us in? What design best represents our company and what we believe?

These questions led us to contemplate, design and defend a company logo. Every student drew how Lightning Strike should be represented visually. After casting an attentive eye, students voted. Three logos quickly gained approval as best representing who we are. With articulate defense and another round of voting, we had a winner.

“Every strike represents us. The yellow part represents the power to grow and to show people who we are inside.” Angel

“Lightning is one of nature’s most dramatic displays.” Emmah quoting from Thunderstorms and Lightning

“We strike people with ideas. The ice particles in the clouds are like our ideas. They churn in the clouds and make electricity.” Adrian

“We are positive and negative charges coming together to make a flash.” Devon

“When we do good, we strike and people applaud.” Jianna

“We are powerful.” Ashley

“We strike people with our amazing words.” Sofía

“All of the little lightning strikes are making big lightning. It’s like us.” Dominic

“We give people electricity.” Philip

“When we are positive ice particles, we go up. When we are negative, we go down. Just like lightning, we have a positive and negative side.” Destiny

“Lightning gives us the strong power to accomplish hard things.” Raneem